4 Sales tactics

Sales and marketing has evolved into a complete science. There are so many tactics that sales people use, that a customer has to always be on guard to ensure that do not end up being pursuaded into buying something they do not need. In this list, we collect a comprehensive list of strategies that salespeople unleash on the unsuspecting.

1 Touch

Getting touched induces the release of Oxytocin, which in turn immediately promotes bonding and trust with the person who touched you. Salespeople will try to seize an opportunity to make physical contact, either jokingly on the arm or shoulder, or accidently to get you to like them.

2 Request favors

The Ben Franklin effect suggests that if you request someone for a favor, there is a very high chance that they will end up liking you. Smart salespeople will create a situation wherein they can ask you for a small favor. Once you have helped them, you will internalize the feeling that you helped them because you like them and that is what they want.

3 Foot-in-the-door technique

For longer engagements, say to get a home constructed, salesmen will try to coax you into agreeing for a smaller task, for example a simple architectural planning, with significant discounts. Once you build a relationship with someone, it is easier to make you go the distance.

4 Door-in-the-face technique

The reverse of the foot-in-the-door technique, salespeople might make a ridiculously outlandish first offer, to make you settle for a milder offer that they wanted you to sign up for. Be careful. So, just because the second offer was better than the first, you should not settle for that either. Do your homework, and stick to your numbers.

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